Musings: June 19, 2025

Ryu Sera © 2024. Love this image. View the full gallery here.

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INTRO

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Another week and some musings from the frontlines.

I got back from Santorini about a week and a half ago and it’s been nonstop work since, so pardon the delay in weekly updates. Despite my best efforts, juggling client obligations and finding time to write on the blog has proven challenging at times. So much so, I’ve decided to do away with the weekly blog schedule. So posts will occur randomly and without warning. Muhahaha! Ahem…I mean, just check back periodically for new posts, which should occur about once a week or at minimum, once every two weeks.

This week I’ll be covering some recent website changes, YouTube and the issue with photography/filmmaking related content, letting go of street photography, a potential workshop for the fall, and the importance of projects.

Let’s go.

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THE RYU SERA GALLERY

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Very proud of this layout. Really presents the images in a more impactful way. #teamsera

I’ve been wanting to post the full set of images from my shoot with Ryu Sera for months now, but couldn’t quite crack what I had in mind for a layout. I didn’t want to do a traditional “photography website” layout. You know the kind with masonry thumbnails, you click them, and a big image pops up. That works for most things, but I think when you want to feature images in a more unique fashion, other layouts should be considered. It’s just not every website platform will give you the ability to do so.

One of the things I do love about the Squarespace platform is customization for layouts. The current platform(7.1), allows a lot of flexibility in terms of content layout. I can have large images, blocks of text, design elements overlaying one another, and so on. I’ve attempted some of my layout ideas on other platforms to no avail. There was always some sort of odd limitation that prevented me from positioning or sizing elements exactly how I want them. And when the site is displayed on mobile devices, it was a disaster. Squarespace has been one of the few platforms that can handle the changing scope of my work. And while I’ve considered abandoning the platform, it’s just too good at what it does. Despite some small quirks.

For Sera’s gallery, I wanted to make the images big and bold with a layout similar to an online editorial. Her gallery is also the first of what I’m referring to as “Collections” where I can post a full series of images versus one-shots(i.e. single images). One-shots will go in the “Main Gallery” of whatever category you click on (ex. Portraits > Main Gallery). I couldn’t bear to just put a singular image from this shoot in my main gallery and call it a day. It deserves more. It just took some time to wrack my brain and find a solution that worked.

You can view the full Ryu Sera gallery here.

I hope you enjoy the images in this format. Feel free to share your thoughts in the comments below.

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GEAR TALK

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Camera YouTube has lost the plot.

Excellent take. Subscribe to Matt’s channel if you’re interested in filmmaking, he posts quality content.

Great video by filmmaker Matt Aitia on the fallacy of the photography/filmmaking space on YouTube. In this video he muses on all the content based around gear instead of actually creating. You know, the art of it all. And while I’ve been stressing this here on the blog for years, it’s a point that needs to be repeated so people get the message. I think the often incessant, feverish talk around gear hurts the industry as a whole.

There’s a stark lack of support for actual work that’s created(photoshoots, short films, etc.), which often leaves artists discouraged. But if you talk about some new camera or lens, you’ll get considerably more engagement.

As this commenter on Aitia’s video pointed out:

Sad, but unfortunately true.

Many of the people giving gear focused content views and attention aren’t even creating work. They’re just there to have heated discussions in the comment sections or on forums. They have no portfolio, no examples of good images they’ve made, but will list off all the cameras they have and why such and such a camera/lens doesn’t work for them or it would be better if it had this feature blah blah blah.

From the YouTuber’s perspective, they want to create content that has engagement. And unfortunately, posting your short film or trying to have a discussion about actual photography or filmmaking gets only a lukewarm reception if not outright ignored. I know this first hand. If I post here on the blog about some new camera, traffic spikes and I’ll even get a comment or two. I post samples of work or want to delve deeper on a photography related topic, crickets.

You see a similar phenomenon on Instagram. Really cool creative picture gets posted = 50 likes. Poorly lit selfie of young attractive woman = 6000 likes.

What the hell are we doing?

In the age of social media, creatives feel they are either at the mercy of the algorithm or the audience they’re trying to court. As an artist, that’s quite stifling. Because it’s no longer about creating things you enjoy or expressing your individuality as an artist, but trying to appease others. You don’t have much of a YouTube channel if you post videos and they only get a few hits. So in an attempt to foster engagement you post something about gear (ex. Sony A7RV vs. Fuji GFX 100 II) and boom, instant engagement. The response is intoxicating and makes you feel like you did something great. But next thing you know, your entire channel is about gear. And you’re creating videos about gear versus shooting all the creative content you wanted to do. You’re less a photographer or filmmaker and more a reviewer.

I’ve basically outright refused this approach. My entry into this industry has been as a working professional. I’m not a gear reviewer or influencer, but I will periodically chime in about gear if I feel it’s interesting or important. For the most part, I prefer to chat about the work. In mulling over creating my own YouTube channel, I decided to wait a bit more as I want to make sure it aligns with my creative and business goals. I don’t want to get distracted chasing attention on yet another platform when I could be using that energy to create better work, get bigger clients, etc.

While I wish people’s enthusiasm would shift, I’m not holding my breath. They like what they like.

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LETTING GO OF STREET PHOTOGRAPHY

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The Merchant © 2019

I no longer do it. Well, not deliberatly. It takes a lot of time walking around NYC or another city trying to capture moments. If something catches my eye, cool, but there’s no pressure to go out and create street photography images. It just doesn’t have a place in my business goals. Maybe I’ll do a small book eventually with the existing work if I think it will be profitable. And I say profitable with emphasis because I think people assume that if you have a book out, you’ve made money. Most likely, unless you have a publisher, you lost money.

Speaking of, who really earns money off street photography? There’s a small minority for sure, but many of the modern ones I see are just using it to grow social media platforms, sell presets, photo walks, or workshops. They’re not exactly lighting it up with exhibitions, book sales, or shooting some sort of work for a client. It’s like creating work to promote another product (e.g., workshops). But the general public’s interest in street photography? I’m not so sure they really care.

It’s an art form I respect, but man does it require such a time investment. Hours upon hours of walking the streets to net 1-2 images sometimes. These days, I have too many other endeavors to devote the time and energy to it. So I’m letting that one go. So much so I’ve removed the street photography gallery from the website. I may do the same thing with swimwear too. But that’s a topic for another time.

Au revoir street photography.

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MY PORTRAIT PHOTOGRAPHY WORKSHOP

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Portrait of the incomparable Nicci photographed in Prague. ©2025

This fall, I’m planning to have my first photography workshop. It will focus primarily on portrait photography and be aimed at serious photographers who want to pursue photography professionally or are very serious amateurs. Portfolios will be required and reviewed for acceptance into the workshop. Plans are still being ironed out, but the workshop will be in Paris and will likely be about 3 days in total. We’ll cover topics from lighting and composition, to posing and working with people(experienced and inexperienced), presenting your work, finding work, and more. It will be pretty comprehensive, so if improving your skills as a portrait photographer is of interest to you, stay tuned for more details!

I plan to make an official announcement in early July.

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THE IMPORTANCE OF PROJECTS

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Dima captured in New York as part of 100 Faces. © 2018

Coming into 2025, I had a lot of thoughts about the direction I would take this year. What type of work I wanted to focus on, things to let go, etc. I kept telling friends and family, “I need a project. I need a project.” But nothing really caught my interest. As I learned in photography school, projects are important for an artist’s growth. Something long form that you can work on with a cohesive vision and clear direction. It’s one thing to do random shoot after random shoot, but are the images unified in any particularly meaningful way? Creating a project forces you to develop an idea, think of the visual style, and work on creating a body of work versus one-shot after one-shot. It’s not required, but highly recommended.

The challenge with projects is creating one that you’re passionate about enough to see it through to completion. It’s like buying a kid an instrument. They whine and whine about it for months, finally get it, and after six months, it’s collecting dust. Staying focused on a singular project over the course of a year or more is a daunting task. Trust me, while working on 100 Faces, I found myself getting bored, annoyed, discouraged, you name it. But I pushed through to completion, culminating in an exhibition in 2019.

After many years not focusing on a specific project, mainly shooting for my portfolio and experimenting with other genres, I felt it was time to develop a new one. Really out of necessity. I need to focus and refine my vision as an artist even more than before. For my own sanity, but also to have something I can look back on fondly and say, “Yeah, we did that! That was a great project.” But what?!

Well, I have three projects in mind:

1. The Big One. Some things are still being worked out, but it will be video focused and take me about a year to complete. I expect the budget to be a bit crazy and I will likely be stressed to no end. But it’s something I’m extremely passionate about and motivated to work on. If I’m giving the greenlight, I expect to announce more details regarding it in July. Fingers crossed!

2. Underwater nudes. I love creating nude imagery, but want to venture outside of the studio into new territory. I could go to the dessert or the mountains, but what about underwater? Yeah, that would be cool! I know reknown artists like Howard Schatz have done extensive work with underwater nudes, but we don’t exactly shoot the same and my vision is a bit different than his. Although he will be a big inspiration. As Isaac Newton said, “If I have seen further, it is by standing on the shoulders of giants.”

3. A short film. Since I don’t plan to travel much this summer, it could be a great opportunity to work on a short film. I already have some ideas and scripts written, just have to get the budget and elements in place to make it happen. Something small and manageable. Films have a tendency to balloon in scope meaning an inflated budget, more locations, more minutes added to the runtime, etc. I’d like to shoot something small and concise to dip my toe into the narrative filmmaking pool.

If the big one happens, the other two will have to get postponed for a while. But it’s good to have some ideas on paper and a sense of direction. If you haven’t created a project, I highly recommend giving it a try and seeing how it improves your work or even teaches you something about yourself!

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I NEED YOUR PHOTOGRAPHY QUESTIONS

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I’m looking for questions from photographers regarding portrait photography. What are some of the things you would like to learn or know more about? Leave a comment below or shoot me a message on Instagram. I want to compile a fairly comprehensive list as I build the curriculum for the workshop and come up with topics for tutorial posts. Your contributions will be much appreciated!

Hope you enjoyed this post! Feel free to leave your thoughts and comments below!

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